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Details

DateMay 1, 2015
TypeMarket Assessments
TopicConsumer SegmentationCooking Industry Catalyst
CountryGuatemala

Scaling Up Demand for LPG in Guatemala: Motivators, Barriers and Opportunities – Extended Summary

The goal of the study was to facilitate LPG scale-up among Guatemalan households with easy access to LPG. To reach this goal, the study pursues two objectives:

1. Identify key motivators for LPG use among urban and peri-urban households already using LPG.

2. Explore ways corporate and institutional programs can facilitate LPG adoption and scale-up among employees.

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