Market Segmentation: Improved Cookstoves and Clean Fuels in Guatemala – Communication Message Testing Results
This report is part of the Guatemala Consumer Segmentation for Improved Cookstoves and Fuels which was coordinated by the Global Alliance for Clean Cookstoves and Fast-Track Carbon.
Ogilvy was commissioned to develop and test a set of communication messages to better understand which messages resonated among the target segments of the study. The results of this testing are shared in this report.
