Effects of Health Marketing Interventions on Cookstove Purchasing, Health Awareness and Willingness to Pay in Kenya

This 2015 SNV study tested the impact of three health-based interventions – combined with a broader marketing campaign – designed to drive cookstove purchases and improve awareness of the health risks of indoor smoke exposure caused by cookstoves in Kenya. Communication channels used in the study included print materials, SMS messaging, and market demonstrations. The Stockholm Environment Institute (SEI) was commissioned to issue a consolidated report summarizing SNV’s research undertaken in Cambodia and Kenya.