Videos: Can Clean Cookstoves and Energy Poverty go viral
Deploying 100K clean cookstoves by 2012 in the homes of those who depend on traditional three-stone fires in the developing world will depend on establishing good business models and creating viable technologies. But raising visibility, support, and — more importantly, funding — for this initiative will depend on strong marketing and communications, especially in the developing world.
To support this goal, the Global Alliance for Clean Cookstoves came out a few weeks ago with several videos that have been in the making for some time now. (The first four videos on the Alliance’s YouTube channel are the ones in question. And, yes, Julia Roberts does appear in most of them!)