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Details

DateMarch 1, 2012
TypeResearch Report
TopicConsumer Segmentation
CountryTanzania
Regions Operating InSub-Saharan Africa
Author
author imageIDEO

Cookstoves in Tanzania: User Insights and Opportunities

IDEO used a human-centered design approach to
examine the habits, motivations, and aspirations of
cookstove users in Tanzania. Although focused on the Tanzanian market, many of the insights and opportunities are relevant globally.

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