Rwanda Consumer Segmentation
The Clean Cooking Alliance commissioned Fraym to produce consumer segmentations for Kenya, Nigeria, Ghana, Ethiopia, Rwanda, and Uganda. Assessments include an overview of demographic and socioeconomic characteristics and use of energy at the national and urban/rural level, national maps of four consumer segments, and market sizing and hyperlocal mapping at the subnational level for each consumer profile. Initially, these maps can provide a snapshot understanding of where different customers and overall demand are concentrated.
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