Digital Communications Strategist - Project Drawdown

Digital Communications Strategist – Project Drawdown

About Project Drawdown

Project Drawdown is a nonprofit organization that seeks to help the world reach “drawdown”—the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline. Since the 2017 publication of the New York Times bestseller Drawdown, the organization has emerged as a leading resource for information and insight about climate solutions.

Corporate leaders, investors, philanthropists, policymakers, community organizers, educators, activists, and others turn to Project Drawdown, as they look to advance effective climate action. We aim to support the growing constellation of efforts to move climate solutions forward and move the world toward drawdown—as quickly, safely, and equitably as possible. Visit drawdown.org to learn more about our work.

Position Summary

Project Drawdown is hiring a part-time Digital Communications Strategist who will join the organization’s marketing and communications team. We are looking for a creative individual who can work as part of a team to plan, manage, execute, and evaluate a wide array of digital communications activities aimed at enhancing awareness of and engagement with Project Drawdown, our products, and the climate solutions we’re working to advance.

The Digital Communications Strategist will develop online communication strategies, manage social media, contribute to digital marketing efforts, and assist with graphic design and multimedia production—all aimed at reaching and engaging a diverse domestic and international audience.

As a small organization with a big mission, we are seeking someone who can manage simultaneous projects and meet multiple deadlines while maintaining a high level of initiative, creativity, collaboration, and excellence. The Digital Communications Strategist will report to the Director of Marketing and Communications at Project Drawdown and collaborate closely with other members of the organization. This position will also work with freelancers and consultants as needed and with other organizations and content experts on a project-by-project basis. The position is salaried with an expectation of ~20 hours/week. As with all positions at Project Drawdown, this one will be 100% remote. Employees can work anywhere in the United States.

Essential Responsibilities

As an integral part of the Project Drawdown marketing and communications team, the Digital Communications Strategist will focus on the following responsibilities:

Digital Strategy

Help develop and implement Project Drawdown’s digital strategy as an integral component of our broader marketing and communications plan aimed at increasing the visibility of Project Drawdown’s people, programs, publications, multimedia, and events for new, diverse audiences from a variety of backgrounds and identities
Refine and implement Project Drawdown’s social media strategy in line with overall marketing and communications efforts

Social Media

Bring creativity, passion, and enthusiasm for social media and online engagement to bear on Project Drawdown’s social engagement within the context of our brand identity
Manage day-to-day operations of Project Drawdown social media accounts, including regular posting of content, implementing paid social ads, monitoring for and responding to questions/comments, social listening, and reporting
Monitor social media trends and emerging tools and recommend new ways to engage
Leverage data and analytics to provide insights and make recommendations to improve engagement and visibility of accounts and content
Provide support for fundraising efforts across Project Drawdown’s social media channels
Identify and capitalize on innovative opportunities for enhancing visibility for, appreciation of, and engagement with Project Drawdown on a global scale

Online Marketing

Help develop and implement online marketing and advertising campaigns for new reports, publications, events, announcements, etc.
Work with the marketing and communications team to develop messaging and multimedia (photos, graphics, video, etc.) for online marketing campaigns
Manage placement, messaging, assets, and audience targeting for social media ads

Design and Multimedia

Design compelling digital assets for marketing and social media
Design and edit illustrations, graphics, social media cards, and more
Provide basic video production and editing support for social media
Assist with other graphic design and multimedia projects as needed
Provide graphic design support for programs

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Knowledge, Skills, and Abilities

The following key skills and knowledge are central to the role of Digital Communications Strategist and the ability to perform this job successfully:

Ability to develop, implement, and execute a digital marketing and communications plan
Ability to develop and enhance the digital reach, impact, reputation, and value proposition of an organization
Basic knowledge of, or demonstrated interest in, climate change
Excellent written, speaking / presentation, and interpersonal communication skills to engage effectively within the organization and with external collaborators
Ability to think creatively and pitch, identify, and source compelling and relevant content for diverse audiences
Skill with Adobe Creative Suite (including InDesign, PhotoShop, Illustrator and more), video editing tools, and/or other related media production tools
Ability to work both independently and collaboratively
Ability to generate innovative ideas
Ability to clearly and accurately conveying complex, often science-based, information
Proficiency in managing social media platforms with a solid understanding of current best practices and industry trends

Desired Qualifications

The ideal candidate will possess a combination of the following:

Bachelor’s degree in marketing, design, communications, or other areas OR equivalent work experience
4+ years of experience in marketing, design, content production, social media engagement, audience analysis, and/or data analytics
Proven record of success developing high-impact, creative marketing campaigns
Strong writing and editing skills—especially as they relate to digital content
Experience producing and curating digital content for, and effectively engaging with, diverse audiences across different backgrounds and identities
Experience producing creative social media content that sparks high levels of engagement and/or experience using surveys or related tools to engage audiences in interactive conversations
Experience using social media management, listening, and analytics tools and the ability to use metrics to inform and evolve content and engagement strategy
Experience working with a broad range of external partners and/or collaborating with outside consultants and freelancers
Impeccable organizational skills, thoroughness, and ability to multitask in a fluid environment and respond quickly to emerging needs
Experience helping to develop, implement, and execute a digital marketing and communications plan
Experience working effectively with a team of communications professionals
Fluency in English with other languages being a bonus

Studies have shown that women, trans, non-binary folks, and BIPOC are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and that’s okay. We would strongly encourage you to apply, even if you don’t believe you meet every one of the qualifications described.

Compensation

This is a part-time (50%) position with benefits. Compensation will be in the range of $35,000–50,000. We work hard to ensure our salaries are competitive with similar leading nonprofits in major cities across America. In addition, Project Drawdown provides exceptional benefits, including generous time off, health insurance, and matching 401k, for both full-time and part-time workers.

To apply

To be considered for this position, please submit your cover letter, resume (including a link to your online portfolio, if applicable), and three work examples by Friday, March 10, at https://form.jotform.com/230456916466160.