Mat Sloan
Senior Manager, Consumer Insights, Market Strengthening
Mat is a Senior Manager of Consumer Insights for CCA's Market Strengthening team.
He has over thirteen years of global market research experience helping consumer products companies better understand the opportunities in their categories, shaping existing/new propositions and ensuring these are communicated compellingly when launched. Mat’s expertise is in traditional market research methods and newer, more pioneering techniques. He is passionate about empathetic approaches to research that help amplify the human experience and overcome the say/do gap. Prior to this, Mat was a Management Consultant for three years at Capgemini. He has a BA in Economics from the University of Newcastle Upon Tyne.
He has over thirteen years of global market research experience helping consumer products companies better understand the opportunities in their categories, shaping existing/new propositions and ensuring these are communicated compellingly when launched. Mat’s expertise is in traditional market research methods and newer, more pioneering techniques. He is passionate about empathetic approaches to research that help amplify the human experience and overcome the say/do gap. Prior to this, Mat was a Management Consultant for three years at Capgemini. He has a BA in Economics from the University of Newcastle Upon Tyne.
