BCC Resource Hub

BD Vision

BD Vision sells a locally designed multi-fuel improved cookstove which is easy to use, portable and can be fuelled by firewood or biomass. In 2016, BD Vision was awarded an Enterprise Marketing Fund (EMF) grant from the Alliance to enhance their marketing activities. BD Vision implemented a multi-channel marketing campaign to promote their improved cookstoves, including stove fairs, door-to-door household visits, print material distribution, and social media. BD Vision partnered with TORU, a capacity-building organization, to develop their marketing plans.

Objectives and Strategy

BD Vision EMF: Marketing Plan

Materials

BD Vision Brochure

BD Vision Leaflet

BD Vision Festoon

BD Vision Sticker

BD Vision User Guide

BD Vision Poster 1

BD Vision Poster 2