Ecostufa designs, manufactures, and sells improved wood stoves, which are designed to reduce firewood consumption. In 2016, Ecostufa was awarded an Enterprise Marketing Fund (EMF) grant from the Alliance to enhance their consumer-facing marketing activities in Guatemala. Their primary EMF activities including airing radio spots, designing and distributing posters and flyers, and demonstrating their stoves at stove fair events. Ecostufa partnered with Conjunto Publicidad, a Guatemalan marketing and communications agency, to develop their marketing plans and produce their creative materials.
Objectives and Strategy
Ecostufa Radio Jingle