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Details

CountryGuatemala
Regions Operating InLatin America and Caribbean
Publication Year2017
TypeMaterials - PrintMaterials - RadioObjectives and Strategy
Organization NameEcostufa

Ecostufa

Ecostufa designs, manufactures, and sells improved wood stoves, which are designed to reduce firewood consumption. In 2016, Ecostufa was awarded an Enterprise Marketing Fund (EMF) grant from the Alliance to enhance their consumer-facing marketing activities in Guatemala. Their primary EMF activities including airing radio spots, designing and distributing posters and flyers, and demonstrating their stoves at stove fair events. Ecostufa partnered with Conjunto Publicidad, a Guatemalan marketing and communications agency, to develop their marketing plans and produce their creative materials.


Objectives and Strategy

Ecostufa EMF: Creative Brief


Materials

Ecostufa Banner

Ecostufa Flyer

Ecostufa Poster

Ecostufa Radio Jingle

https://cleancooking.org/wp-content/uploads/2021/06/303-1.mp3
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