Changing Behavior Webinar Series: Increasing Product Uptake and Adoption through Campaigns
Consumer knowledge, attitudes and behavior are major barriers to uptake of improved cooking solutions. A range of mechanisms can help address these barriers, from consumer financing to sales agent capacity building to regulation. Practical Action and partners will focus specifically on marketing and consumer education campaigns. Practical Action and a number of last mile distribution companies will share insights and lessons learned for designing and implementing campaigns that aim to shift consumer behavior.
This webinar is part of a three-part series “Changing Behavior: Frameworks and Approaches to Strengthen BoP Markets” hosted by the Global Alliance for Clean Cookstoves (Alliance), Practical Action, Hystra, and BoP Innovation Center. Consisting of three distinct sessions, presenters will discuss insights, learnings, and successful case studies of changing behavior around the purchase and adoption of household products among BoP consumers. This series is an initiative of the Global Distributors Collective (GDC), a consortium of organizations led by Practical Action that is working to strengthen and scale the capacity of last mile distributors to reach the world’s poor with life-saving and life-changing products. Improving the affordability, accessibility, and awareness of products for last mile consumers are critical to advancing the Sustainable Development Goals (SDGs). “Changing Behavior” will explore specific frameworks, approaches, and the role of practitioners, enterprises, researchers, and market builders in transforming consumer product markets and household outcomes by empowering consumers with actionable information and enabling sustainable behavior change. Presenters will also provide applicable learnings for the global clean cookstoves and fuels sector.
Date/Time: Februray 7th, 2018 at 8:00 AM EST/2:00 PM Paris Time/4:00 PM East Africa Time
Register: Please click here to register. After registering, you will receive a confirmation email containing information about joining the webinar. In the advent of connectivity issues, please refer to this same email to click on a link that provides a list of international dial-in numbers.
Speakers:
Emma Colenbrander, Practical Action
Francis Wainaina, Practical Action
Prajwal Shakya, APEC
Juliet Gibbs, CARES
Moderator: Kavanaugh Livingston, Global Alliance for Clean Cookstoves