Join us for a Webinar: Marketing to the Base of the Pyramid
Over the last two decades, a range of affordable devices and equipment have been designed and manufactured that can provide the 4 billion people at the Base of the Pyramid (BoP) with life-changing benefits. Yet, progress in marketing, selling and distributing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify these investments.
Therefore, on Tuesday July 30th from 7:00am to 9:00am EDT, the Global Alliance for Clean Cookstoves invites you to a presentation on Marketing to the Base of the Pyramid (M4BoP) by Jessica Graf, Network Partner at Hystra. Jessica will share the 10 key lessons learned on how to design an appropriate value proposition, create effective marketing strategies, organize an efficient sales force and define the right level of overheads. During this interactive session participants are invited to share their own experiences marketing to BoP customers and discuss how to translate the lessons learned into action for their own organization.
The 'M4BoP' project, sponsored by the Children Investment Fund Foundation, the Bill and Melinda Gates Foundation and the Shell Foundation, analyzed 15 best-in-class organizations selling life-changing devices to the BoP. It identified numerous best practices, many challenging conventional wisdom on marketing and development.
Please e-mail info@cleancookstoves.org to register for the webinar.