NEW REPORT: 8 of 10 Customers Say Clean Cooking Technologies Have Improved Their Quality of Life
ACCRA, GHANA, October 11, 2022 — New research released today shows that 84% of customers across a sample of leading clean cooking companies say the quality of their lives has improved since using their new clean cooking product/ service. The research, commissioned by the Clean Cooking Alliance (CCA) and conducted by 60 Decibels between November 2021 and April 2022, reported on interviews with 3,264 customers from 12 companies, focusing on a select set of key performance indicators, including fuel spending, changes in cooking time, and value for money, among others.
“My life has improved because my new jiko saves me a lot of money because I am buying much less charcoal. I can use this money for my daughter’s school fees. Also, the cooking has much less smoke, which means I can cook from inside the house, unlike before,” said a customer that was surveyed by 60 Decibels.
The Lean Data Insights Aggregate Report includes anonymized feedback from customers of 12 companies who are members of CCA’s Venture Catalyst program (the Venture Catalyst provides a range of support services to 33 companies operating in 14 countries to enhance their investment-readiness). The Report also shows how the results from this set of companies compare with different benchmarks that 60 Decibels has for clean cooking companies and for off-grid energy companies.
“Investing in this work provides insights for companies to inform strategy, funders to allocate capital, and the sector to provide broader support to maximize the impact of improved cooking solutions. It is important to create a space for end-users of cooking products to share their experiences, to hear what impact the products have in their lives. Hearing from customers about what isn’t working enables companies, funders, and the sector to better design and deliver products and services that meet the needs of target populations,” said Kat Harrison, Director at 60 Decibels.
CCA and 60 Decibels are working with other Venture Catalyst companies that is expected to result in 19 total impact studies being completed by 2023.
“The clean cooking sector is extremely diverse in terms of technologies and service offerings to customers. This new research will enable CCA and our portfolio companies to identify best practices, despite them operating in different markets, or with different technologies. CCA’s Ventures Team is using this information to help its Venture Catalyst portfolio companies to improve their performance, particularly around important indicators on Net Promoter Score and issue resolution rates,” said Ronan Ferguson, Senior Manager at the Clean Cooking Alliance.
To view the full report, click here.