Colombia Market Assessment – Sector Mapping
Colombia is very urbanized with 75% of the 11.5 million households living in urban areas. Its economy is growing rapidly and it is now an upper middle-income country. However, the growth is not evenly divided, and over 45% of the population still lives under the national poverty line. The liberal government has announced plans to combat this issue by adopting the National Development Plan 2011-2014 with the theme of “prosperity for all”.