The limits of energy labels in selling clean cookstoves in Kenya
The Clean Cooking Alliance conducted a behavioral experiment to explore whether efficiency labeling could influence consumer choice and drive the adoption of improved cookstoves in rural Kenya.
The experiment tested a proposed label developed by the Clean Cooking Association of Kenya, designed to rate cookstove fuel efficiency on a scale of one to five flames. The label was based on Kenyan national standards and aimed to provide consumers with clearer information to support purchasing decisions. The study assessed changes in willingness to pay, stove selection and understanding of efficiency concepts. It was conducted in Kakamega, a rural region characterized by heavy reliance on biomass fuels and limited exposure to clean cooking technologies.
To download the report, click here.
Pour télécharger le rapport en français, cliquez ici.
