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Details

DateAugust 1, 2013
TypeMarket Assessments
TopicConsumer Segmentation
CountryBangladesh
Author
author imageJ Rosenbaum, et al.

Understanding Consumer Preference and Willingness to Pay for Improved Cookstoves in Bangladesh

This study uses qualitative and quantitative methods that draw from social marketing and social science to explore consumer perceptions of five of the most promising ICS potentially available for distribution in Bangladesh. The study complements other efforts by a range of stakeholders to strengthen market‐based approaches and consumer choice for improving household air quality and reducing the environmental impacts associated with dependence on biomass fuels.

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