Investor ResourcesPAYGO Integration for e-Cooking
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What is it?
- Pay-as-you-go (PAYGO) is a financing model that allows farmers to invest in their farms in installments, using the savings the system generates
- In May 2019, ATEC* partnered with Angaza, a leading PAYGO software provider to allow poor, rural customers to pay for ATEC* products over time
- Farmers need to undergo a preliminary credit assessment check by ATEC’s financial team to qualify
Gain Creators
For the company:
- PAYGO integration will increase global scalability of ATEC* by tapping into existing PAYGO distributors
- Trials have seen a doubling in lead conversion rates
- Increases ATEC’s market size by making the product more accessible to lower income households
For the customer:
- Allows farmers to pay off the system in manageable monthly instalment payments of $15-30 per month for up to 2.5 years
- Farmer net income increases by an average of $43 every month, meaning that they are cash positive even while paying off the biodigester system
- If the system is paid off in the first 12 months, the customer gets a 5% discount
Pain Relievers
For the company:
- ATEC’s collaboration with Angaza means they benefit from their partner’s experience in PAYGO payment management and processing in the solar industry; helping ATEC* to execute customer credit checks and loan monitoring
- Reduces the need for customers to access finance via MFIs in order to make a purchase
For the customer:
- Small-scale farmers’ inability to afford the upfront purchase price
- Easy and flexible monthly instalments via mobile money
- Better assessment process, compared with traditional microfinance institutions. No interest, no collateral requirements
Related Innovators
Other companies with a service line of PAYGO e-cooking appliances include: