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Sight-seller

Investor ResourcesSight-seller
What is it?
  • The sight seller is a sales tool, co-developed with Whitten & Roy Partnership (a customer sales consultancy) that simplifies the messaging of financial and non-financial benefits during a sales pitch
  • Sales agents use the picture-based document to highlight problems on the farm, such as energy and fertilizer costs, before proposing a solution and calculating the associated savings over 10-years (the warranty period Sistema.bio offers)
  • The farmer is encouraged to visualize what they would do if they had these savings in their bank account, compared with spending it on charcoal, firewood and/or chemical fertilizer
Gain Creators

For the company:

  • Allows Sistema.bio to have one systematic sales message across the country, and even across regions
  • It helps our sales agents understand the client better by talking with them through their current challenges
  • Sales agents can convey to farmers that a small initial deposit now is relatively minor when compared with the 10-year savings that the farmer will get by using a biodigester

For the customer:

  • It is an effective way to help farmers understand how the financial and non-financial benefits come together to trigger a purchase decision
  • They are involved in the process of calculating costs and savings
  • Farmers gain an increased awareness of their current situation
  • Farmers gain an understanding of the total value the solution can unlock for them over ten years
Pain Relievers

For the company:

  • This tool prevents inconsistent messaging from sales agents across the country to potential clients
  • The tool helps onboard new sales agents; equipping them with a framework to quickly learn and practice

For the customer:

  • The sight seller guides the salesperson to have a problem led conversation rather than a solution pitch, encouraging an interactive discussion, rather than a sales pitch monologue
  • The picture-based document helps overcome any illiteracy or innumeracy barriers
  • No hidden surprises about the steps required in purchasing a biodigester
Related Innovators

Other companies that also use the Sight-seller technology (developed by the Whitten & Roy Partnership) to drive uniformity in their sales processes include: