Catrine Shroff
Managing Director, Mwangaza Light
Catrine heads strategy and business development and relations with faith-based organisations and development-oriented partners. She works closely with partners on the ongoing design and implementation of the Green Churches initiative as well as with the team on translation between the private sector and the religious field.
Trained as an anthropologist (PhD) with specialization within the religion-development nexus, and with 20 years work experience in international development aid, Catrine brings competence on gender, youth, human rights, and programme management.
Day 0
October 10
Sessions by Catrine Shroff
Day 1
October 11
Sessions by Catrine Shroff
2:45 pm-3:45 pm
Breakout Room B
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Ronan Ferguson
Senior Manager, Private Sector & Investment, Clean Cooking Alliance
Kat Harrison
Director, 60 Decibels
Nina Maturu
Chief Strategy Officer, Constellation Design
Shveta Sarin
Business Development Advisor, Shell Foundation
Catrine Shroff
Managing Director, Mwangaza Light
Maureen Tsodzo
Zimbabwe Country Manager, C-Quest
Day 2
October 12
Sessions by Catrine Shroff
Day 3
October 13
Sessions by Catrine Shroff
Day 4
October 14
Sessions by Catrine Shroff
Sessions by Catrine Shroff
Sessions by Catrine Shroff
2:45 pm-3:45 pm
Breakout Room B
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Ronan Ferguson
Senior Manager, Private Sector & Investment, Clean Cooking Alliance
Kat Harrison
Director, 60 Decibels
Nina Maturu
Chief Strategy Officer, Constellation Design
Shveta Sarin
Business Development Advisor, Shell Foundation
Catrine Shroff
Managing Director, Mwangaza Light
Maureen Tsodzo
Zimbabwe Country Manager, C-Quest