Shveta Sarin
Shveta Sarin joined Shell Foundation in April 2020 to develop and implement a refreshed clean cooking strategy and integrate demand stimulation efforts within the off-grid utility portfolio. She also leads on developing an integrated China strategy at SF.
Prior to joining SF, Shveta worked in New York for a young and fast-growing solar light company where she built their international business. She also worked in India for The Energy and Resources Institute developing rural entrepreneurship-based solutions to improve access to energy through solar technologies. She started her career in the sector with Ashoka analysing business models that address under-served markets with affordable products and services.
Shveta holds an MBA from HEC Paris, an MA International Political Economy from University of Warwick and a Bachelors of Commerce (Hons) from University of Delhi.
Sessions by Shveta Sarin
Sessions by Shveta Sarin
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Sessions by Shveta Sarin
Sessions by Shveta Sarin
Sessions by Shveta Sarin
Sessions by Shveta Sarin
Sessions by Shveta Sarin
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.