Kat Harrison
Kat Harrison is a Director at 60 Decibels and leads the energy work. She has been working on understanding, measuring, and sharing insights on the impact of energy access for end-users for 10 years, having specialised in impact measurement, M&E, and insights for international development for 15 years. Kat developed the sector’s first impact benchmark through the Lean Data work in energy. She was previously Associate Director of Impact at Acumen and Director of Research & Impact at SolarAid where she developed and managed the award-winning research and impact work there. Kat Chaired the GOGLA Impact Working Group from 2013-17, leading the development of the standardised Impact Metrics for energy access. Kat was recognised as a Young Leader in Renewable Energy by Recharge, was finalist for the Red magazine Women of the Year award for her work, and launched the 2015 UNESCO International Year of Light alongside HRH Duke of York. Kat has a MSc in Development Policy, Process and Practice from the University of Reading (Distinction) and a BSc in Economics and International Development from the University of Bath (2.i).
Sessions by Kat Harrison
Sessions by Kat Harrison
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Sessions by Kat Harrison
Sessions by Kat Harrison
Sessions by Kat Harrison
Sessions by Kat Harrison
Sessions by Kat Harrison
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.