Nina Maturu
Chief Strategy Officer, Constellation Design
Nina Maturu is an expert in design thinking who has worked in the US, Japan, India, and Tanzania. She has spent over 16 years helping Fortune 100 companies, international development organizations, and non-profits using design thinking to create for the future. She is currently Chief Strategy Officer at Constellation Design, a strategic design consultancy that helps organizations leverage the power of design thinking to future-proof their organizations and co-create sustainable solutions with end users that create positive societal impact. Nina teaches the next generation of innovators at Parsons School of Design and New York University (NYU).
She received her MBA and Master of Public Policy (MPP) at University of Michigan and a BA in History from NYU.
Day 0
October 10
Sessions by Nina Maturu
Day 1
October 11
Sessions by Nina Maturu
2:45 pm-3:45 pm
Breakout Room B
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Ronan Ferguson
Senior Manager, Private Sector & Investment, Clean Cooking Alliance
Kat Harrison
Director, 60 Decibels
Nina Maturu
Chief Strategy Officer, Constellation Design
Shveta Sarin
Business Development Advisor, Shell Foundation
Catrine Shroff
Managing Director, Mwangaza Light
Maureen Tsodzo
Zimbabwe Country Manager, C-Quest
Day 2
October 12
Sessions by Nina Maturu
Day 3
October 13
Sessions by Nina Maturu
Day 4
October 14
Sessions by Nina Maturu
Sessions by Nina Maturu
Sessions by Nina Maturu
2:45 pm-3:45 pm
Breakout Room B
Consumer Insights: Keeping the Voice of the Customer at Clean Cooking’s Core
New products and services that require changes in beliefs and routines need to be shaped around a deep and broad understanding of user needs, preferences, and behaviors. Products must be designed for consumers – rather than finding consumers for products – embedding insights into the design and delivery of clean cooking solutions that delight customers and building user-centric systems that maximize impact and long-term financial performance.
This session will outline the need for generating insights on consumers to tailor services and products to their needs, behaviors, and constraints, rather than pushing convenient existing solutions. 60 Decibels will share recent learnings picked up from the voices of 3,500 customers of various companies on customer satisfaction and qualitative feedback. Companies will share specific examples of how they listen to their customers, the lessons they have learnt from them, and their measures for consumer protection.
Speakers
Ronan Ferguson
Senior Manager, Private Sector & Investment, Clean Cooking Alliance
Kat Harrison
Director, 60 Decibels
Nina Maturu
Chief Strategy Officer, Constellation Design
Shveta Sarin
Business Development Advisor, Shell Foundation
Catrine Shroff
Managing Director, Mwangaza Light
Maureen Tsodzo
Zimbabwe Country Manager, C-Quest